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nawal:~$ case-study culinary-backstreets

How Culinary Backstreets moved its business from WordPress to Elixir — by handing us the engineering.

Culinary Backstreets runs food tours and publishes city guides across culinary capitals around the world. Their team knows food, travel and storytelling. We run the software behind it.

Client
Culinary Backstreets
Industry
Food tours & travel media
Engagement
Embedded engineering team + CTO
Scope
Platform migration, bookings, integrations

WordPress → Elixir

whole business platform migrated

Bookeo · Stripe · HubSpot

integrated and kept in sync

−40%

editor time on admin work

Culinary Backstreets food tours booking page built by nawal tech
Food tours — search, filter and book by destination, date and diet.

01 — The challenge

A business that had outgrown its WordPress.

The whole business ran on WordPress: tour bookings, availability, payments, the hand-off to their CRM and all the editorial content — held together by plugins and manual steps. Every new requirement meant another plugin, and every update cost the team more time than it should.

They needed a real business platform that could grow with them — without stopping the business to rebuild it.

02 — What we did

Map the operation first. Then build the system that fits it.

  • Audited the legacy platform.

    Our CTO sat with the team, mapped how bookings, payments and publishing actually ran, and pinned down the bottlenecks.

  • Rebuilt the business platform in Elixir.

    Bookings with availability and caching, their data and content moved over from WordPress, and an editorial system for stories, guides and maps.

  • Integrated the tools they run on.

    Bookeo for tour bookings, Stripe for payments and HubSpot kept in sync — plus the extra tools their team asked for along the way.

  • Stayed on as their engineering team.

    They bring the goals; we design, build and run the solution. No tickets thrown over a wall.

03 — The result

One platform, built around how they work.

Bookings, payments, CRM sync and content now run on one Elixir platform instead of a stack of plugins. Editors spend 40% less time on administrative work, and new requirements become features — not another workaround.

Culinary Backstreets story page with an interactive map, built by nawal tech
Stories — city guides with interactive maps, editable in place.
“Working with Nawal Tech has been a fantastic experience. Their team is talented, reliable, and genuinely invested in our success. They communicate clearly, understand our goals, and consistently deliver high-quality work. We couldn't be happier with the partnership and would wholeheartedly recommend Nawal Tech to anyone looking for an exceptional development team.”
MR Madeleine Roberts COO, Culinary Backstreets

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